Leadership Development CoP: Branding for Leaders

Branding tells the world who you are as a leader and what your organization represents. But few people are able to craft a clear message. Join us to learn some basics about branding that will help to differentiate you as a leader as well as your organization. We’ll practice applying what we learn by doing some branding for our Leadership Development CoP.

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Susan Schwartz is an independent consultant who helps organizations create brands and product marketing programs. She has leveraged her experience facilitating collaborative team environments to streamline organizational change and project deployment processes.

She is an adjunct professor at Mason’s Office of Continuing Professional Education where she works with the Project Management and Enterprise Leadership certificate curricula.

Light snacks and refreshments will be provided.
Metro: Silver Line - Tysons Corner

Although the address is Gallows Rd., the entrance to the building is actually on Boone Blvd. If you've just turned off of Rt. 7 onto Gallows Rd, with Olive Garden on your right, take the next left onto Boone Blvd., then turn right into the first driveway. 1921 is the building straight in front of you. Parking is over to the right, and it is free.

The building locks sometime after 6 p.m., so if you are not able to get in, call or text Claudia at 703.217.3517