ATD Workshop: Optimizing LinkedIn for Career and Organizational Success

Grab your laptop and JOIN US for this 3-hour, highly interactive workshop where participants will learn:   

• Why LinkedIn (LI) is the most powerful business relationship building platform
• The importance of constructing a profile that’s A.L.I.V.ETM[Accurate, Locatable, Impactful, Value-Based, & Engaging] in order to make a powerful first/lasting impression & to attract employers, recruiters, peers, etc
• Effective strategies to use Advanced Searches to identify opportunities
• Effective strategies to use Advanced Searches to connect with the “right” people; including key decision makers, resources, etc
• How to generate a pipeline of highly-qualified, targeted sales leads on a consistent basis
• How to rank in the LinkedIn search results when people are searching for your expertise
• How to establish yourself as an expert in your field
• How to build strategic relationships with other LinkedIn users
• Critical daily activities on LI to save you time & differentiate you from other users
• How to customize links & ideas for using them to drive website hits
• How to use your contact information to drive interactions
• Strategies for giving & receiving recommendations
• How to add media [images, videos, & presentations] to make your profile stand out
• Strategies for finding & selecting relevant groups
• How to leverage groups for collaboration & advanced network expansion
• Strategies to integrate your LinkedIn profile & Company Page to expand branding, recruiting, marketing, & business development strategy
• Tactics to build a fully developed LinkedIn Company Page & best practices to engage Followers

Kelly Leonard is a speaker, trainer, and 2014 Minerva Entrepreneur Women-Owned Business of the Year Award recipient. A seasoned financial services professional and corporate trainer with over twenty-five years of experience in federal government, private and public accounting environments, including Fortune 100, Kelly has an innate ability to connect with diverse audiences across disciplines.

Prior to becoming CEO of Taylor-Leonard Corporation (T-LC), Kelly held leadership positions with GE Capital, GE Healthcare Financial Services, Kaiser Permanente, and PriceWaterhouseCoopers. Currently, Kelly oversees the training and business development practices of T-LC and has trained more than 3,300 business professionals to grow their business using LinkedIn. Implementing the strategies she teaches, her company generated over $500,000 in new consulting revenue through LinkedIn within a 24-month period in their core practice area – Customer Relationship Management (CRM).

Kelly Leonard is offering special pricing to this workshop for ATD members/friends.

This event will be held at the University of Phoenix's Crystal City location: 1800 S Bell St. Arlington, VA 22202 which is accessible via the Crystal City Metro Station. There are also parking garages within walking distance of the University of Phoenix. The general parking per day rate is $21.

Refund Policy: A full refund will be permitted until May 7, 2015. No refunds will be issued for canceled registrations beginning May 8, 2015.

If you have questions please contact the Metro DC Chapter of ATD at 877-632-2783877-632-2783 FREE or admin@dcatd.org. 

Coffee and tea and pastries will be provided at the am session and drinks and snacks will be provided at the pm session. Lunch is on your own!