We know we SHOULD be using LinkedIn, but there's still some uncertainty as to exactly how it can help us in our business. Imagine being able to use it in a way that not only allows you to connect with the people are trying to reach but, also having those people coming to you. It's possible, and this presentation will show you why and how it works.
Peg McDermott is an award-winning marketing communications expert and the founder of COGO Interactive, an innovative internet marketing firm specializing in helping small-to-medium sized businesses increase revenue by leveraging today’s internet technologies. Peg’s gained proficiency during her 25 years of marketing and advertising agency experience. She is an expert in Internet marketing strategy and tactics including social media marketing, search engine optimization and other online communications. Before launching COGO, Peg served as vice president for Ecendant Interactive, where she played a pivotal role in grooming the company from a small start-up into one of the top 13 interactive marketing agencies in the Washington DC Metro area. Prior to joining Ecendant, Peg co-founded and served as president for an award-winning marketing and graphic design communications agency in Alexandria, Virginia. Peg’s experience also encompasses broadcast media, where she held positions as both the local and national sales manager for CBS Television in New York where she worked with ad agencies that represented such brands as Kraft, Proctor & Gamble, American Dairy Association, General Motors, Dodge, Burger King and Wendy's. Peg received a BA in Communication Studies from Oswego State University (SUNY) in New York and enjoys golf, racquetball, skiing, running, and travel.
Find out more about our facilitator here: http:www.cogointeractive.com