Videos, Podcasts, Screen Text and More - how to make digital content that truly leads to learning
It’s no longer a bold prediction to say that learning professionals in the future will also be media professionals. Being able to make professional looking audio, video and screen text will be a core skill listed on trainer job descriptions before long. New affordable and easy to use technology means anyone can create video content and podcasts. In fact, most people carry a TV camera in their pockets and purses – their smart phone. However, while anyone can now make content, not everyone makes engaging content. Author, media trainer and former broadcaster, Jonathan Halls will explore the media mindset that prepares trainers for digital media production. He’ll share five universal principles of good media that you can apply to your own videos and podcasts right away. He’ll discuss what you need to do to make your learning not just journalism but a learning experience that leads to retention and application. And if you’re just starting your journey to become a trainer who makes your own media – whether it be audio, video or screen text - he’ll run through the production process to help you navigate what at first seems a complicated process.
This presentation will draw on new material that is to be published in his new book, Rapid Media for Trainers, in the Fall 2016.
Jonathan Halls formerly ran the BBC’s prestigious TV training and today runs media and learning workshops around the world for newspapers and broadcasters. He has been a judge for the Asian Digital Media Awards and European Digital Media Awards. Now based in Northern Virginia, he is an adjunct professor at GWU and is increasingly working with non-media organizations that value their staff having professional level digital media competencies. Halls wrote ATD’s popular Rapid Video Development for Trainers, and Rapid Media for Trainers (coming out this Fall). He wrote the book Video Script Writing and is widely quoted on the subject of learning, communication and media. Jonathan was profiled in the December 2016 T&D Magazine and has been active in ATD for 15 years serving as the founding president of ATD’s UK Global Network in 2002 and serving on the advisory board for both ICE and TK. He has also been a reviewer for ATD’s Best Awards. While Jonathan is best known for his media training, he also has a busy practice working in leadership training and change management. In addition to his private clients, he facilitates ATD’s popular Rapid Video for Trainers Certificate Program, Change Management and ATD’s popular Master Trainer Program. Jonathan has spoken many times at ATD TK and ICE as well as ATD chapter events including New York City, Charlotte, Atlanta, Lincoln and DC Metro in 2010.
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