Metro DC Chapter ATD Free Agent CoP Meeting: How to Market Your Business

  • 10 Mar 2020
  • 6:00 PM - 8:00 PM
  • George Mason University Arlington Campus, Van Metre Hall, 3351 Fairfax Drive, Arlington, VA. (Room 207)
  • 16


Registration is closed

You can be the best Trainer (Coach, Instructional Designer ....) in your field, but if you do not effectively market your services, you won’t have paying clients. Come to the Free Agent CoP March meeting to join what is sure to be a lively and informative discussion about how to market your business. Whether you want to go out on your own (or already have) or want to better promote your in-house training, we’ve got you covered.

Sample questions:

  • How do I effectively use social media as a marketing tool?
  • How much time should I expect to spend on marketing?
  • Should I draft a marketing plan?
  • Should I pay for referrals?
  • How can I best use ATD to market my services?

Be sure and bring your questions and your experience.


Beth Payne is a resilience trainer and author of a weekly resilience blog. In 2016, she created the U.S. Department of State’s Center of Excellence in Foreign Affairs Resilience, where she designed resilience tools and resources for foreign affairs professionals across the U.S. government. She served as a U.S. diplomat from 1993 until 2016 with assignments at the U.S. Embassies in Senegal, Rwanda, Israel and Kuwait and as the U.S. Consul General in Kolkata, India. In 2003, she opened the Office of the U.S. Consul in Baghdad, Iraq, where she received the State Department’s award for heroism.

Visit Ms. Payne’s website and blog at To learn more about Ms. Payne’s resilience training, email her at