In this session, delivered by Profit First certified coach, Carrie Donatelli, we will learn how to transform a business from a cash-eating monster to a money-making machine. Conventional accounting uses the logical (albeit, flawed) formula: Sales - Expenses = Profit. The problem is, businesses are run by humans, and humans aren't always logical. Serial entrepreneur Mike Michalowicz, in his book Profit First, has developed a behavioral approach to accounting to flip the formula: Sales - Profit = Expenses. Just as the most effective weight loss strategy is to limit portions by using smaller plates, by taking profit first and apportioning only what remains for expenses, entrepreneurs will transform their businesses from cash-eating monsters to profitable cash cows. Attend this session to learn about the Profit First cash and profit management system, and take away the initial steps you need to take your company to the next level of success and profitability! At Profit First, we have a mission to Eradicate Entrepreneurial Poverty!
Presenter: Carrie Donatelli
Carrie Donatelli, Founder & CEO of Peak Business Group, LLC, has over a decade of Operations experience, specifically in the Construction Industry. She has spent time helping other entrepreneurs get their businesses started as well, gaining experience in bookkeeping, payroll, human resources, 401k plans, health care programs and literally everything that happens behind the scenes in business. Carrie founded Peak Business Group, LLC in 2019 and has been successful in helping other small business owners with business plans, financials, human resource management and payroll. Carrie has recently become a Certified Profit First Professional and can help any business owner become more profitable and increase their owner’s pay by 2-5% per quarter, over a 4-8 quarter coaching period.
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