October Dinner: 12 Surprising Techniques to Improve Level 1 Evaluation

  • 18 Oct 2012
  • 6:00 PM - 9:00 PM
  • Hilton Arlington, 950 N. Stafford St., Arlington, VA 22203


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According to a 2009 ASTD research study, 92% of organizations evaluate at least some learning programs at Level 1 of the Kirkpatrick/Phillips five-level evaluation model. Yet only 36% view the data they collect to be valuable. If designed well and used properly, Level 1 evaluations produce valuable data regarding whether or not a program is “on track” to achieve key business objectives. In this session, you will analyze the common mistakes made by WLP professionals when creating Level 1 evaluations and learn 12 tips for creating Level 1 evaluations that produce data with high perceived value.

Author Biography: Ken Phillips, CPLP

Ken Phillips delivers all programs and workshops in his signature style: professional, engaging, and approachable. Ken is founder and CEO of Phillips Associates, a consulting and publishing company with expertise in performance management, measurement and evaluation of learning, and sales performance. He has more than 25 years experience designing learning instruments and assessments and has authored more than a dozen published learning instruments. Ken regularly speaks to American Society for Training and Development (ASTD) groups and university classes and has spoken at the ASTD International Conference on topics related to measurement and evaluation of learning.    

Program Agenda:

6:00 – Registration and Networking

6:30 – Dinner Service Opens

7:00 – President Opening Remarks, Participant Announcements for Job Opportunities or Seekers

7:15 – Program Begins

8:30 – Dinner Service Concludes

8:45 – Presentation Concludes, Metro DC ASTD Announcements, and Raffle

9:00 – Program Concludes    

Registration Fees

Chapter Members: Remember to login to receive the discounted member rate!

Cancellation Policy

Metro DC ASTD will refund your registration fee when cancelled by the end of the "Early Bird" registration window. Cancellations after this time will not be refunded.

Special Accommodations

If you have dietary or accessibility restrictions, please email dir_programs@dcastd.org so that we can accommodate your needs.