The Business of Learning - Independent Consultant CoP - Personal and Organizational Capability Application

  • 09 Aug 2022
  • 5:30 PM - 7:30 PM
  • Zoom
  • 49



This event aligns with the Personal and Organizational Application of ATD's Talent Development Capability Model.

If you dream of having an exciting and “profitable” career in ISD, Media Development, Graphic Arts, Training Management, Learning Strategy, and related work, you must learn how to integrate the “traditional role” of an instructional designer or other “creative specialist” into a complementary, but new, job of solving performance problems. You’ll have to be skilled not only in hardware, software, and creative techniques, but be able to build and run organizations guided by Contracts and Statements of Work.

Through discussion and application of interactive and iterative business development processes, this presentation blends the use of organizational development; best business principles and practices; and industry trends in designing, delivering, and evaluating classroom, Internet, blended learning, and self-directed learning.


  • Discuss business fundamentals necessary for the Instructional Designer/Training Manager to collaborate, create, and execute a Statement of Work and Contract.
  • Describe the organizational governance and staffing necessary to manage a training initiative from inception to completion.
  • Determine tools and knowledge to manage program scope, scheduling, cost (basis of estimate) size, and duration.

Presenter:  Dr. Stuart Weinstein

Dr. Weinstein has 41 years of professional experience designing, developing, and delivering instructional products for dissemination via the Internet, computer, satellite, videotape, videodisc, radio, broadcast television, CD-ROM and classroom for military, civilian government, higher education, and commercial clients. He earned a Ph.D. in Instructional Systems from Florida State University (Dr. Robert Gagne was on his doctoral committee), and a Masters in Educational Media and Bachelor degree in Mass Communications from the University of Miami.)

Additionally, he provides business process re-engineering; strategic and tactical communications planning; proposal development; capture management; and change management services to commercial, federal civilian, higher education and military clients.

Having been a presenter in 47 professional training, human resources, and consulting conferences, he has also published 68 professional articles and co-authored four books in training, organizational development and management. .Throughout the year he is an adjunct professor at the University of Maryland Baltimore County teaching blended learning, Masters-level, courses: “Principles of Training and Development,’ “Corporate Distance Learning,” and “The Business of Learning.”

Zoom credentials will be provided in the confirmation and reminder emails.  If you do not receive them, please contact as soon as possible.

Please note that event recordings are only shared with the ATD Metro D.C. Chapter's members through the chapter's website. Access to event recordings and documents shared by presenters is one of the membership's invaluable benefits. If you are not a member, why not join us today