Workshop: Demonstrate Value and Get Your "Seat at the Table"

  • 20 Mar 2014
  • 9:30 AM - 4:30 PM
  • 1331 G Street, NW, 1st Floor, Washington, DC
  • 8


Registration is closed

No matter how well you design and deliver learning within your organization, you are probably experiencing increased demands to demonstrate how your learning programs impact business results.  Unfortunately many learning and development professionals struggle with this because they are simply uninformed in the art and science of evaluation design. Senior executives increasingly are casting a critical eye at their organization’s learning and development investment and asking for evidence that demonstrates the value of that investment.  Yet according to a 2009 ROI Institute research study, only 8% of executives are receiving this type of information.  Get your seat at the table when you can provide this information to your executives! In this in-depth, highly interactive one-day workshop, you will learn 56 practical tips and specific guidelines for creating valid, scientifically sound Level 1, 2, 3, and 4 evaluations that produce data with high perceived value for business executive/stakeholders and learning and development professionals alike.  These tips and guidelines are based on current education and behavioral science research findings in survey design and test creation methodology.      

Participants will:

  • Discover 11 tips for creating Level 1 evaluations that produce powerful data and can be used to forecast participant learning, intent to apply what was learned back-on-the-job, and likely impact on business results
  • Learn 29 tips for creating valid, scientifically sound multiple-choice, true/false, matching and fill-in-the-blank test questions for use in Level 2 evaluations
  • Examine the difference between multiple-choice test questions that assess mere recall versus those that test for job application when creating a Level 2 evaluation
  • Discover 8 tips for creating scientifically sound Level 3 evaluations that measure on-the-job behavior change
  • Analyze a two-phase eight-guideline process for conducting Level 4 evaluations that connect learning programs with business results

Please join us for an interactive workshop where you’ll take away techniques you can use right away! There will be a 45-minute lunch break.  Food and beverages are permitted in the facility however they will not be provided during the workshop. There are numerous cafes and eateries in the immediate area.


Ken Phillips delivers all programs and workshops in his signature style: professional, engaging, and approachable. Ken is founder and CEO of Phillips Associates, a consulting and publishing company with expertise in measurement and evaluation of learning and performance management.  He has more than 30 years experience designing learning instruments and assessments and has authored more than a dozen published learning instruments.  He also is a contributing author to three books.  Ken regularly speaks to American Society for Training and Development (ASTD) groups and university classes.  Since 2008, he has spoken at the annual ASTD International Conference on topics related to measurement and evaluation of learning.


There will be a 45-minute lunch break. Food and beverages are permitted in the facility. However, they will not be provided during the workshop. There are numerous cafes and eateries in the immediate area.

Refund Policy: A full refund will be permitted until March 13, 2014.  No refunds will be issued for canceled registrations beginning March 14, 2014. This workshop will not be repeated.

If you have questions please contact the Metro DC Chapter of ASTD at 877-632-2783 or Do not contact the AILA for information.

This event will be held at The Conference Center at the American Immigration Lawyers Association, 1331 G. Street, NW, Washington, DC which is accessible via Metro Center and Gallery Plaza Metro Stations.